Last month, we looked at why a mobile strategy is becoming more vital to the guest experience, but let’s take a look at the other side of the coin and dissect a few of the revenue-generating aspects of a branded mobile application.
Increase traffic to in-house F&B venues: Slow night at the bar? Send a notification to guests offering a free or discounted drink. Bonus: These mobile-exclusive incentives increase the marketability of your app.
Fill up your spa schedule: Last minute massage cancellation? Let your guests know and fully utilize available hours. Bonus: A 10% discount for that hour could draw in spa traffic from some guests who otherwise may not have considered it.
Increase staff effectiveness: Providing a new way for your staff to connect with guests (via direct text messages, push notifications from staff to guest, or guest requests through mobile) will decrease long lines at the front desk, trim down time spent on the phone, and enable departments to consolidate and work in partnership on various tasks. Bonus: Studies have shown that access to these technologies boost employee satisfaction, as well.
These are just three of the many revenue-generating uses for mobile applications within your hotel. Our next GEM Report (available next week) will highlight real-world challenges by service level, along with mobility solutions. Request your copy, or keep an eye on our Facebook and Twitter pages to learn more.