Did you know?
73% of hotel guests want local recommendations when surveyed for the Monscierge Guest Experience Management (GEM) Report.
How important is it to have a mobile presence in today's market?
Let’s look at these figures:
How will these percentages change over the next 2 years? And think of the tech-savvy generation that will be making purchases in the next 5 years.
I had the opportunity to ask Mr. Larry Mogelonsky how he felt about mobile strategy in the hospitality industry, and he had this to say, "Mobile is a critical component to a hotel’s communications plans. Web sites have to function on tablets, and if necessary, have a dedicated mobile presence.
"Mobile should be looked at for a number of items: guest reservations, in-room concierge, management coordination and social marketing."
If we combine all of this data with, as Mr. Mogelonsky pointed out, the many revenue-generating uses for mobile in hospitality, perhaps taking those print dollars in the advertising budget and applying them to a mobile strategy is just what your hotel needs to stay ahead of the curve.